LuckyLand

LuckyLand — one of the largest projects of our studio

LuckyLand is a significant and complex project that we developed step by step — from the initial concept to a fully formed brand identity.

Concept & Idea

The starting point was shaping the brand’s conceptual foundation.
The key message and emotional anchor of the entire project became the slogan:
“The place of happy people.”
This idea set the tone and direction for all subsequent stages.

Identity & Key Elements

Based on the concept, we created the signature logo — the “geo-heart”.
It functions as a beacon and a location marker, symbolizing the point on the map where people feel genuinely happy.

To support the visual language, we developed a custom set of emoji-style graphic elements, reinforcing the friendly and uplifting personality of the brand.