Triathlon AZ

Azerbaijan Triathlon Federation

The new logo is based on a triangle form, constructed from three interconnected elements, symbolizing the three core disciplines of triathlon:
running, swimming, and cycling.
This geometric structure reflects motion, precision, and athletic synergy — the essence of triathlon.

The goal was to create a modern, powerful, and internationally relevant identity that communicates the federation’s spirit with clarity and confidence.

Process

As part of the rebranding, we:
• developed a new logo built from a triangular composition representing the three sports;
• created a signature pattern inspired by rhythm, movement, and speed;
• assembled a complete identity system with consistent application rules;
• designed the official triathlon uniform, ensuring a bold and recognizable appearance in global competitions;
• designed a new website, integrating structure and identity into a unified digital experience.

The entire system is rooted in geometry, athletic motion, and a clean visual rhythm.

Result

The federation received:
• a cohesive, international-level brand,
• a strong and scalable geometric mark,
• a modern identity that reinforces the federation’s presence on the global stage,
• professional sportswear design and a fully updated website.

The new style communicates strength, movement, and the unity of the three triathlon disciplines.